Thursday, April 25, 2002
Reds broke even last year, baseball says
By John Erardi jerardi@enquirer.com
The Cincinnati Enquirer
The Reds had a better year at the gate in 2000 than 2001, when they had a dropof 700,000 fans, the largest in baseball. But management officials said the two years were similar from a total-revenues standpoint, bringing in $88 million in 2000 and $84 million last year.
They turned a very small profit, essentially (broke) even, said Robert Manfred, MLB's executive vice president for labor relations and human resources. Interest expense puts them in a loss position on their bottom line.
Major League Baseball officials didn't have the 2000 financials with them, so they analyzed 2001. (Comments are by Manfield):
Included in the Reds' $84 million in total revenues after revenue sharing:
Gate, $32 million.
Local TV/radio/cable, less than $8 million (a killer for this franchise).
MLB Central Fund of $22.3 million.
Advertising and publications, $2.5 million.
Parking, zero; stadium suite rentals, less than $500,000 (another two real problems).
MLB Properties, $2.1 million (hats and T-shirts).
Revenue sharing, $13 million.
Included in the Reds' operating expenses were:
Player payroll for the 40-man roster, $43 million.
Player benefits, $2.5 million.
Team operations and player acquisitions, less than $12 million. (Travel and all the other associated player costs, plus the amateur signing bonuses.)
Scouting and player development, $13.5 million (which is low, frankly).
Stadium operations and front-office costs, less than $4 million (very low).
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