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Thursday, April 25, 2002

Reds broke even last year, baseball says




By John Erardi jerardi@enquirer.com
The Cincinnati Enquirer

        The Reds had a better year at the gate in 2000 than 2001, when they had a dropof 700,000 fans, the largest in baseball. But management officials said the two years were similar from a total-revenues standpoint, bringing in $88 million in 2000 and $84 million last year.

        “They turned a very small profit, essentially (broke) even,” said Robert Manfred, MLB's executive vice president for labor relations and human resources. “Interest expense puts them in a loss position on their bottom line.”

        Major League Baseball officials didn't have the 2000 financials with them, so they analyzed 2001. (Comments are by Manfield):

        Included in the Reds' $84 million in total revenues after revenue sharing:

        • Gate, $32 million.

        • Local TV/radio/cable, less than $8 million (“a killer for this franchise”).

        • MLB Central Fund of $22.3 million.

        • Advertising and publications, $2.5 million.

        • Parking, zero; stadium suite rentals, less than $500,000 (“another two real problems”).

        • MLB Properties, $2.1 million (“hats and T-shirts”).

        • Revenue sharing, $13 million.

        Included in the Reds' operating expenses were:

        • Player payroll for the 40-man roster, $43 million.

        • Player benefits, $2.5 million.

        • Team operations and player acquisitions, less than $12 million. (“Travel and all the other associated player costs, plus the amateur signing bonuses.”)

        • Scouting and player development, $13.5 million (“which is low, frankly”).

        • Stadium operations and front-office costs, less than $4 million (“very low”).

       



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